Brand Partnerships
I have worked with brands in-house, agency side and at a media owner. This has given me a unique skill-set where I can build highly effective brand partnerships in local and global markets. In the earlier stages of my career I featured in the Amazon bestseller "The Art of Branded Entertainment", as a coordinator for the Cannes Lions judges - giving me brilliant insight into what makes award winning, culture-shifting work.
Sourcing, ideating, pitching and winning multiple brand partnerships for new and existing clients. This is both brand direct + agency.
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Develop multi-platform (i.e. Facebook, TikTok) and multi-influencer (i.e. nano, celebrity) campaigns and oversee them from idea to live, to post-campaign analysis.
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Source the best solutions - from platform to talent - for my clients, consistently ensuring I exceed KPIs.
Overseeing multiple brand partnerships for new and existing accounts across beauty, lifestyle and tech.
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As an Account Director this included building the brand's strategy, overseeing the account team's execution and ensuring immaculate reporting.
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Working at a social media specialist allowed me a unique insight into how brands work, and what is most valuable to them in terms of partnership.
Oversaw 300+ global brand partnerships across TV, SVOD, Digital and Licensing annually.
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Responsible for the coordination of financial reporting of brand partnership revenue.
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Working at a global powerhouse allowed me to understand how partnerships work at scale, with an understanding of key nuances territory by territory.