Brand Partnerships
I have worked with brands in-house, agency side and at a media owner. This has given me a unique skill-set where I can build highly effective brand partnerships in local and global markets. In the earlier stages of my career I featured in the Amazon bestseller "The Art of Branded Entertainment", as a coordinator for the Cannes Lions judges - giving me brilliant insight into what makes award winning, culture-shifting work.
Sourcing, ideating, pitching and winning multiple brand partnerships for new and existing clients. This is both brand direct + agency.
Develop multi-platform (i.e. Facebook, TikTok) and multi-influencer (i.e. nano, celebrity) campaigns and oversee them from idea to live, to post-campaign analysis.
Source the best solutions - from platform to talent - for my clients, consistently ensuring I exceed KPIs.
Overseeing multiple brand partnerships for new and existing accounts across beauty, lifestyle and tech.
As an Account Director this included building the brand's strategy, overseeing the account team's execution and ensuring immaculate reporting.
Working at a social media specialist allowed me a unique insight into how brands work, and what is most valuable to them in terms of partnership.
Oversaw 300+ global brand partnerships across TV, SVOD, Digital and Licensing annually.
Responsible for the coordination of financial reporting of brand partnership revenue.
Working at a global powerhouse allowed me to understand how partnerships work at scale, with an understanding of key nuances territory by territory.